On 9 Jul 96 at 21:32, jack hirschfeld wrote:
> In my opinion, this statement overlooks one of the key learnings of
> 20th century communications, namely that unyielding repetition
> breeds familiarity, which breaks down mistrust and promotes
> acceptance. Case in point: Radio and TV commercials and mail order
> catalogues. --
This sounds so intuitive that it just HAS to be right, but generally, it
probably isn't true. Repetition is a method of creating a product profile,
or company presence, and is the basis of almost every advertising
strategy. While it is remotely possible that the thousands of advertisers
spending their millions are dead wrong, I kinda doubt it. For a view that
competes with yours you might want to look at research in marketing, and
almost any material on direct mail which virtually requires repitition.
Robert Bacal, CEO, Institute For Cooperative Communication
dbt359@freenet.mb.ca, Located in Winnipeg, Manitoba.
(204 888-9290.
--"Robert Bacal" <dbt359@freenet.mb.ca>
Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>