Communication inter alia LO8409

jack hirschfeld (jack@his.com)
Tue, 9 Jul 1996 21:32:52 -0400

Replying to LO8355 --

Rol Fessenden declares:

>If the sender sends information that time after time proves unreliable,
>then why believe it? On the other hand, sending can be perfect, but if
>the listener is so full of disbelief that they cannot accept it, then the
>communication will still fail.

In my opinion, this statement overlooks one of the key learnings of 20th
century communications, namely that unyielding repetition breeds
familiarity, which breaks down mistrust and promotes acceptance. Case in
point: Radio and TV commercials and mail order catalogues.

--

Jack Hirschfeld Isn't it queer? Losing my timing this late in my jack@his.com career? And where are the clowns?

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