From: "Jason Wolfe Remote" 
To: "Rick Umali" 
Subject: RE: Request - Comment on Philip Kaplan Story
Date: Fri, 22 Nov 2002 01:03:59 -0500

   >From: Rick Umali [mailto:rgu@TheWorld.com]
   >Sent: Wednesday, November 20, 2002 11:08 PM
   >To: jason@directresponse.com
   >Subject: Request - Comment on Philip Kaplan Story


   >Can you comment on this story that Philip Kaplan (aka pud, of
   >F*ckedcompany.com) wrote:

   >http://world.std.com/~rgu/pud-mycoupons.html

   >I'm curious to hear your side of this story. Was he exaggerating this?

Thanks for the email -- here is my side....obviously I wouldnt heckle just
anyone, and I surely had good reason to be angry and want to take some
action.

Here is a message I sent back to Pud (Phil Kaplan, F*ckedCompany.com) to
follow-up on his post, newsletter, whatever:

Pud,

Get the story straight ... Pud.  No one applauded you, no one had questions,
a crowd gathered not to hear your message, but rather in hopes to see me
kick your ass(** see my PS).  You couldn't even put coherent message
together.  You stuttered, fumbled, dropped your book, and really - what was
the topic anyways?  How did it relate to online Advertising?

Was I pissed at you, yes.  Should I have heckled you - maybe not.  Are
others pissed at you - absolutely.  You peddle porn, defame people, create a
fantasy world and breeding ground of negativity and harassment.

The issue I had with you regarding our domain - MyCoupons.com was
legitimate.

The point was you took a posting off the MyCoupons site, which was
copyrighted.  You posted a FALSE headline - out of context - saying that I
blew through $23 million and was begging for donations.  Was that true?  NO.
We offered a loyal membership level at $20.00 to raise money because site
was being sued for a bogus patent infringement, which we eventually won.
Read the full story about the evolution of MyCoupons here:
http://www.mycoupons.com/page_press.html

You were asked repeatedly to remove the false material, repeatedly, - you
didn't.  We became the 3rd most talked about site on FC only behind
Taleban.com and Saltmine.com!

You caused us a high degree of damage.  Nearly driving MyCoupons offline.
And you say you help the industry?  It's funny .. why were you even there at
an Advertising conference again....?  What do you know about Advertising?

Lastly, and not least - I had dozens of people come up to me after your talk
and thank me, applaud me, and thank me for standing up to you in public.  I
was even interviewed by several people in the press ....  You see, Pud, it
isn't so easy to be tough in public now is it? Hiding behind this computer
screen is about all you can do.

It is a breathe of fresh air to know that the market is turning around.
Firms that you have muddied have survived.  In fact, we are thinking of
putting up a site which will be the opposite of your site -- maybe
'thenotfuckedcompanies.com' which can highlight positive gains by firms that
were once on the brink of collapse that you falsely posted on your site and
slandered.  Its not always management or the CEO .. the market is the driver
and I'd rather focus on the positive and get rid of folks like you.

As for you giving out my phone number, signing me up for magazines, and
having people create degrading images of me with pigs heads, and porn, is
low - but wont go unanswered.  You are a sick man.

Jason

PS - (A grown man wanted to kick another grown man's ass. Its true, and not
as uncommon as you may think. Many grown men want to kick other grown men's
asses. Many CEO's are grown men. Therefore many male CEO's want to kick
men's asses. Phil Kaplan deserved to have his ass kicked.  I didn't kick his
ass, is the point. I brought some facts to the forefront, which many grown
CEO's felt, but have never said in public.)