Kees van der Heijden describes scenarios as tools for learning within the
Strategic Planning process. One of its main elements is the concept of the
Business Idea. Very roughly said, this describes the organisational self
(e.g. distinctive competenties play a role in this). It is the interplay
between the environment (partly caught within scenarios) and the
organisational self (caught within the Business Idea) that eventually
determines strategic choices.
A more detailed description of Van der Heijden's ideas on the use of
scenarios is available in a research paper, which can be found at
http://www.nijenrode.nl/library/publications/nrp/1997-01/1997-01.html
Michel E. Hofman
Kenniscentrum CIBIT
Postbus 573
3500 AN UTRECHT
The Netherlands
31-30-2308900 (tel)
31-30-2308999 (fax)
mhofman@cibit.hvu.nl
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