> I've become very interested in Scenario Planning, as opposed to Strategic
> Planning. I'm currently reading "The Art of the Long View," by Peter
> Schwartz.
In response to your use of "as opposed to" above:
You are well served by thinking of scenario planning as part of
strategic planning, as a tool or a technique for use in planning
and managing strategically. You are not well served by viewing
scenario planning as something apart from strategic planning
and management.
<snip>
>Does anyone know of additional resources (either on the Web,
>or in books and magazines) that I might reference?
If you do a web search using "scenario planning," you'll come across Peter
Schwartz's home page plus some other sources. Schartz's URL is
http://www.gbn.org/index/html
Several articles have appeared in the HBR, including a two-part article by
Pierre Wack in 1985. Russell Ackoff wrote about making use of scenarios
in A Concept of Corporate Planning (1970). The Winter-1995 issue of Sloan
Management Review carries an article by Paul Schoemaker titled "Scenario
Planning: A Tool for Strategic Thinking." Also, Planning Review (Nov-Dec
1994), carries an article by Lucia Quinn and David Mason: "How Digital
Uses Scenarios to Rethink the Present." Naturally, these sources lead to
others.
Finally, there's a prof named Ray Forbes in the B-school at Franklin
University in Columbus, Ohio, who does a bang-up job of teaching people
how to prepare and make use of scenarios. His office number is (614)
341-6380 and his e-mail address is forbesr@franklin.edu. (Yes, he and I
know one another, but there's no financial connection.)
Regards,
Fred Nickols
Executive Director
Strategic Planning & Management Services
Educational Testing Service
Mail Stop 02-E
Princeton, NJ 08541
(609) 734-5077 Tel
(609) 734-5590 Fax
fnickols@ets.org
nickols@aol.com
* * * All views expressed are mine, not those of ETS * * *
--Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>