Wheatley Dialogue LO10452

Michael McMaster (Michael@kbddean.demon.co.uk)
Sat, 12 Oct 1996 14:10:10 +0000

Replying to LO10415 --

The approach I take to innovation is one of process rather than
evaluation of results. That is, I expect results to be evaluated
but the measure may be profit, or market share, or new products, or
whatever.

I have not found a company that cares a bit if the actual outputs
were judged to be "innovative" as long as they produced sales,
profits, etc.

There are processes developed from complexity and emergence that
produce innovation. (There may be many others.) These processes are
designs which demand recombination, rechunking and integration of
seemingly diverse components (ideas).

The principles of innovation from this areas apply equally to
products, services, organisation, theories, etc.

--
Michael McMaster :   Michael@kbdworld.com
book cafe site   :   http://www.vision-nest.com/BTBookCafe
"I don't give a fig for simplicity this side of complexity 
but I'd die for the simplicity on the other side of 
complexity."   attributed to Chief Justice Brandies
 

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