What's in a Mission Statement? LO9166

J Macnamara (100317.2417@CompuServe.COM)
16 Aug 96 06:27:39 EDT

This is in response to LO9146

Lisetta asks:

> What should be in a mission statement?
> What makes one effective, meaningful?
> What are the core characteristics?

The following adaptation from Tom Peters (Peters, Tom and Austin, Nancy
(1986), A Passion For Excellence, New York: Harper and Row) may be
helpful.

A mission statement should be:

- Roughly Right - it gives general direction and key values

- Enduring

- Succinct

- Memorable

- Believable

- Energizing to all

You may also find that AltaVista <http://www.altavista.digital.com> is a
richer search engine than the ones you've tried already.

Hope this is of some help.

Julian Macnamara
100317.2417@compuserve.com
Glandore Associates
<http://ourworld.compuserve.com/homepages/glandore>

-- 

J Macnamara <100317.2417@CompuServe.COM>

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>