It's a hard problem. We're talking about changing someone else's mind
sets and we can't really do that -- 'you can lead a horse to
water...'
Salesmanship of the 'learning concept' is going to be very difficult,
if the person doesn't see any benefits from learning. Since different
people get rewarded differently (some intrinsically and some
extrinsically as posted earlier on this list), the challenge is to
show how learning can lead to external rewards.
Instead of salesmanship, demonstration of the value and rewards of
learning through testimonials might lead to better results. If you
walk into most self-made & successful people's homes and offices,
you'll find a good library.
Gary Scherling
Helping people help themselves
http://ourworld.compuserve.com/homepages/GScherling_GMS_TPN
--GSCHERL@fed.ism.ca (GSCHERL)
Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>