I agree, Rogers' book is very good. He and Floyd Shoemaker had an earlier
book, Communication of Innovations: A cross cultural approach. Free Press,
New York (1971). That is also good. The risk-aversion dimension is also
covered in Geert Hofstedt's work on corss-cultural dimensions of management
(see anything under his name).
Enjoy,
Dave
On Mon, 03 Apr 95 05:14:46 CST, RIELEY JAMES wrote:
>Replying to LO617 --
>
>>There is a model of change management that characterizes people according
>>to their love of and aversion to risk. Alternatively, it might use the
>>concept of willingness or resistance to embrace change. I saw it several
>>years ago and I'm wondering if anyone out there can help me find it again.
>>
>>Can someone tell me where I can get a more detailed analysis of this
>>model?
>>
>Look for Everett Rogers: Diffusion of Innovation Theory
David X. Swenson Ph.D. (dswenson@css1.css.edu)
Associate Professor of Management
College of St. Scholastica
Duluth, MN 55811
(218)723-6476