My current responsibilities cover a broad range of areas from planning and
marketing to new strategic product development for a statewide
hospital/healthcare organization. (Who we are and who we represent are
also in transition due to changes in the health care industry as a whole.)
In addition, I am serving as a consultant to another smaller association,
which is facing the need to think more systemically and on a larger scale,
though they hardly know it at this time. Part of my job -- as I see it --
is to help them to make this cognitive leap.
I trust that experiences shared here can be of value in assisting me and
my organization to make this change effectively. And I hope that some of
my learning in this process also can be shared.
director, communication
planning and market research
texas hospital association
austin, tx
Internet: gstarnes@bga.com
CompuServe: 76233,2266
BellNet: 512/465-1515