From sj-approval Tue Jul 4 10:50:56 1995 Return-Path: Received: by world.std.com (5.65c/Spike-2.0) id AA15473; Tue, 4 Jul 1995 10:29:42 -0400 Received: from disperse.demon.co.uk by world.std.com (5.65c/Spike-2.0) id AA15461; Tue, 4 Jul 1995 10:29:39 -0400 Received: from post.demon.co.uk by disperse.demon.co.uk id aa18519; 4 Jul 95 14:39 +0100 Received: from handscol.demon.co.uk by post.demon.co.uk id aa06804; 4 Jul 95 14:39 +0100 Date: Tue, 04 Jul 1995 10:50:56 GMT From: Morris Price Message-Id: <4062@handscol.demon.co.uk> To: sj@world.std.com Subject: MAKING MONEY X-Mailer: PCElm 1.10 Lines: 22 Sender: sj-approval@world.std.com Precedence: bulk Reply-To: sj If you're going into journalism because you enjoy writing, or meeting people, read no further. If you want to make money, consider this: the reporter has an old Ford, the Editor a newer one, and the owner rides around in a Merc or better. Newspapers are the only product I know whose size is determined by the income: a bit like going to a manufacturer and saying "I only have three thou - how big a car can you make?" while yr neighbour, who has ten thou, gets a bigger motor. Keeping the figures simple: papers tend to be put together in units of four pages (one sheet, two pages per side); get costs from printers, work out the cost of wages and distribution, then charge advertisers enough to make yourself a profit; suppose four pages cost two thou (including yr profit margin) and your sales team pulls in eight thou this week - you publish a 16-pager and stuff one thro' every door in town; if they pull in between six and eight thou, you publish a 12-pager. That's how the freebies work. Not saying it's easy - but it is that simple. -- Morris Price replies to: morris@handscol.demon.co.uk Views expressed etc; Intellectual property rights blah; copyright (yawn)...