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An excellent essay can separate your application from other candidates who are very similar to you. A winning essay that presents you with vitality, originality and focus can bring you to life in the critical but very short time your application is actually being discussed by admissions officers. In close admissions cases, one "winning" asset can tip the balance. That asset can be given substance and voice in the essay.
An excellent essay can focus your entire application: a well prepared application often has a theme-- a central idea to which all the essays and all the other written materials contribute. Such themes are rooted in the facts of your background, upbringing, achievements and personality. An application with a convincing, personal, original and well- documented "theme" can be a tremendous advantage.
An excellent essay will not be a "bad" essay: Certain essay ideas can be harmful to your college admission application. These are not just taboo or tasteless subjects (which should be avoided as well, of course). The more frequent dangerous idea or approach is more subtle. Most often it will have come to you camouflaged as a deadline inspiration which you then write in a burst of misdirected enthusiasm, send off, and never look at again. The resulting essay is often a miscast or opaque satire, a whining or angry personal narrative, or something just plain confused. If you are trying to get into a school which is a reach, an angry, silly, or puzzling essay can be fatal. (By the way, a bad essay can be a good start. It may contain the seed of a valuable idea. Unfortunately, it won't be read that way.)
We like the new technology but our primary service is old
fashioned: We are editors.
Working with you on a specific college application of your
choice, we will:
Help You Initiate Your Essays:
we help you develop original and personal ideas tailored to the specific
questions of that application.
Help You Write and Rewrite
Your Essays: we guide you through the writing and rewriting process,
we suggest added documentation, we explore new ideas based on your drafts,
and we help you polish your essays into writing that is clear, concise
and forceful.
Help You Capture A Personal
Voice For Your Essays: a voice that allows your best ideas and
feelings to be heard with originality, vivacity and authenticity.


OUR GREATEST BENEFIT: We unfreeze your ideas and demystify the writing
process.
We help you find the clear, limited, original and personalized theme
you are developing in response to the question.
This is true whether the question asks you--as does the "common" application
used this year by over 100 colleges--to describe how a family member or
teacher has influenced you or, as required by many other schools, to tell
the admissions committee something about yourself that is not already in
the application.
Once you have arrived at an authentic and personal approach to the
question, the actual writing of the essay is the easier part, although
98 out of 100 applicants spend countless hours frozen over the writing
while ignoring the idea--a surefire formula for frustration and mediocrity.
