JERRY: Right, Wilmington. Wilmington. That's the one we said we were going to do something about.

JERRY looks nervously at his watch.

JERRY: You're going to love this, Art, really. Um, can you excuse me for another second? I just want to check something one more time.

JERRY exits again, ART sighs and looks at his watch

ART: Someone should tell these carriers about a program Polaroid's just introduced...something they call their Load Verification Program.

I tell you, I've seen this program, and it works. Less damage, fewer losses...I mean, I don't need guys like Jerry getting me coffee and donuts to make me happy. Just cut down on damages: that's when you get my business.

Now, you say to me, a program that does all that's got to be pretty complicated, right? A lot of paperwork, a lot of nonsense? No.

(ART's voice continues as V/O as we see these steps): Your people take a Polaroid picture of a load when the trailer's one-third full...when it's two-thirds full...and when it's fully loaded.

They take those pictures, attach them to a form, and send them out with the manifest to the load's destination. Then, when the trailer is opened, they take another photograph...another when the trailer is half full...and compare the two sets of pictures.


ART (to camera): That's all there is to it. Of course, maybe you think Load Verification isn't for you. Maybe you think claims are just another part of the business.


Well, maybe they are...in your business. But if you look around, I think you'll see a lot of carriers who are making sure my business is their business too.

ART and JERRY walk past the camera and out of frame
FADE TO INTERVIEWS WITH J.P. MOERY, BILL TARLETON, AND NICK MANZIE, DISCUSSING HOW THE PROGRAM WORKS, WHY IT WORKS, AND ITS MAJOR BENEFITS

ART and JERRY come walking into frame. ART is talking to JERRY as they walk

ART: So you see what I'm saying, Jerry? You take pictures of the load here, you take pictures of the load there, and you compare the two. It's so simple.

JERRY: Wait a minute Art, just let me show you what we've...

ART stops JERRY, continues talking to him excitedly

ART: And it's flexible, Jerry. You adapt it for your own situation, the way you do business. Your people already know how to use a camera, all they have to do is point and shoot, I...

JERRY: But Art, if you'd just let me...

ART holds his hand up

ART: I know, I know, I told you I don't have a lot of time, and you wanted to show me something today. So come on, show me, I don't want to tell you how to run your business.

JERRY leads ART off frame, before they leave ART speaks into the camera

ART: Twenty two years in this business. Does anyone listen to me?

Camera moves towards JERRY, who sweeps his arm towards a loading bay, camera follows the sweep and focuses on the "Picture Perfect Loading" sign. Camera then returns to ART and JERRY

JERRY: This is what I was trying to tell you, Art. We just put the program in place a few weeks ago, but already you can see the difference right across the board.

ART: Jerry, you were listening to me.

JERRY: I always listen to you, Art. You've been in this business a long time, haven't you?

Come on, let me show you what we've done with it.

ART (to camera, version 1): Come on, give it a try. Don't you want to make your customers happy?
(version 2): Do you want to give your shippers this service? Call Polaroid...
(version 3): Ask your carrier for information about the Polaroid Load Verification Program.

(all versions): Let Polaroid help you get started, and then get your people involved with it.

Get with the program. That's what this business is all about today.

JERRY and ART together walk towards loading bay, where someone is set up to take verification pictures

FINAL INTERVIEW WITH BILL TARLETON:
"It's a proactive program, rather than reactive; that's the way I sold it to my management."

FINAL INTERVIEW WITH J.P. MOERY:
"We're the oldest council in the American trucking industry. We've never endorsed a program before, that shows how important we feel this product is."

FINAL INTERVIEW WITH NICK MANZIE
"We're always looking for a way to reduce claims. This did that for us, and it's as easy as taking a Polaroid photograph. "

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