On Wed, 11 Oct 1995, jack hirschfeld wrote:
> In a recent business book, Jim Belasco described some mental models by
> contrasting the behavior of buffalo with the behavior of geese. He thinks
> the big buffalo can be taught to fly.
>
> But that doesn't fit the mental models of AT&T brass, so they broke the
> buffalo up into a flock of geese.
Hi,
I'd like to add a comment on investment company mental models.
The impression I get is that investors want to think that they are unique
and part of some elite club. When Merrill Lynch used a herd of buffalo
in their advertisements, a lot of their investors objected to being
portrayed as one of "the masses."
Organizational mental models can be identified through company
advertisements.
-- Andrew Moreno Andrew Moreno <amoreno@whidbey.whidbey.com>